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World Horse Welfare implores ‘action now’

World Horse Welfare is calling on equine insurance customers to act now to support their campaign against the unnecessary suffering endured by 80,000 horses driven long distances across Europe each year. The charity is awaiting the publication of a new European Commission report reviewing transport regulations. The organisation wants the EC to impose a maximum 12 hour journey limit. Campaigns … More

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Old Spice tours with a white horse in marketing campaign

Men's perfume brand Old Spice has launched a national marketing campaign that will see it tour the country with a white horse. The company's popular advert, starring male model Isiah Mustafa atop a white steed quickly became an internet hit, thanks to the fragrance manufacturer's tongue-in-cheek approach to its brand imagery, reports Marketing magazine. Now equine insurance customers can join … More

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Firefighters rescue shire horse

Firefighters rushed to the rescue of a retired police horse in Tockholes, Lancashire, who collapsed on Thursday (October 6th). Horse insurance customers will be happy to hear that Eddie, who weighs almost a tonne, was helped by rescue workers at Farm Barn after they were alerted to the incident by owner Sharon Crichton. Speaking to the Lancashire Telegraph, the animal … More

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Equine insurance customers warned about neglect

Equine insurance customers have been warned about the consequences of neglect after a woman from Aberdeenshire is found guilty of mistreating 20 animals. Valerie Pritchard, denied all five charges brought against her under the Animal Health and Welfare Act, but Sheriff Peter Hammond found her guilty. The charges related to a yearling, a mare and a colt. Commenting on the … More

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