E&L Insurance

Britons who usually holiday abroad have been urged to follow in the footsteps of caravan insurance customers and campers in order to take a staycation.

Visit England launched a campaign in association with the government earlier this month featuring a host of TV personalities extolling the virtues of British attractions including Giant's Causeway.

Minister for tourism John Penrose told the Daily Telegraph he is pleased with the advertisements.

"All we are saying is, don't forget the great stuff on your doorstep," he added.

Mr Penrose also insisted that prices for accommodation can be "pretty good value", despite claims to the contrary.

Of course, caravan insurance customers and campers could find their breaks even cheaper than those staying in hotels, as they will only need to pay for pitches.

Earlier this month, the Tourism Alliance's Kurt Janson said more people may be thinking of staycations in order to save money through the economic downturn.

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