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Over the last few years internet usage has increased significantly and the number of people browsing the web for financial products in particular has increased dramatically. The E&L® website provides clients with information on the different types of insurance we provide and enables clients to obtain online instant cover.

How can the E&L® website work for your business?

If you're currently offering products online then you can easily enhance your product range by joining E&L's affiliate programme. E&L® have operated an online affiliate programme for a number of years. Becoming an affiliate is quick and easy to set up.

How does the E&L® affiliate programme work?

Firstly, there are two types of link that you can use: a text link or banner link. Each link contains a unique piece of code including your affiliate reference number. We send an e-mail to you, providing your links to each section of our website and a selection of images and banners FREE of charge. You decide which sections of our website you want to link to and simply cut and paste the links we give you.

How do we track which business was generated by your link?

As indicated above, you are allocated with a unique piece of link code which includes your affiliate reference number. This enables us to track and identify each piece of business that comes through to our website via yours. Each time a visitor clicks the link on your site through to ours your affiliate reference is stored in something called a 'cookie'. This cookie is stored on the visitors computer for 30 days and is used to identify any purchases that they make, for which you receive commission. Commission rates vary on the different schemes we provide, but as a rule it is normally between 10% and 20% of the gross premium, less Government Insurance Premium Tax.

Do I need to be FSA regulated to become an affiliate?

No. In line with FSA regulations affiliates must not provide advice but simply introduce potential clients to us.

How do I find out more information on obtaining links and start earning money?

Fill in the form below and we will forward you details of our commission rates and an affiliate application form. The whole process of becoming an affiliate is completely FREE of charge and can act as a useful benefit for visitors of your website. If you have any questions please phone our Broker Team on 08449 809 509 and they will be happy to help.

Affiliate Enquiry
e.g. www.example.com/pet.html


All schemes are underwritten by Equine & Livestock Insurance Co Ltd (E&L®) which is authorised and regulated by the Financial Services Authority (FSA) (registration number: 202748). This can be checked by visiting the FSA website at www.fsa.gov.uk, by calling the FSA on 0207 676 1000, or by writing to: The Financial Services Authority (FSA), 25 The North Colonnade, Canary Wharf, London E14 5HS.

Some schemes are brought to you via its appointed representatives who are Entertainment & Leisure Insurance Services (FSA registered number: 402234) and Entertainment & Leisure Insurance Services Ltd (FSA registered number: 402233). E&L® is a registered trademark.